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CDK Global car photos: the merchandising handoff

Plan photo preparation alongside CDK’s current merchandising tools, then approve exterior images, preserve condition evidence and check the actual US listing.

Written by Andre, Team Motuva2 min read

Before adding another photo step to a US dealership’s CDK workflow, establish what your current merchandising tools already do. The useful question is which tool prepares the images and who approves the final set.

A clear handoff prevents two people from processing the same photograph without checking the original.

CDK already describes photo tools

CDK’s Vehicle Inventory Suite information describes inventory merchandising. Its product information includes guided photo capture, background removal and branding. It would therefore be inaccurate to say that CDK does not handle photographs.

Check which products your store uses. Vendor product descriptions do not establish that every capability is enabled in your account, and this article does not compare subscription prices or results.

Name the image preparation owner

Decide whether the exterior set will be prepared in an existing CDK-related tool or in Motuva before the approved files enter your merchandising flow. Keep the original photographs available to the person reviewing the result.

Record the preparation choice against the stock reference. If a second tool receives edited images, its operator should know that a background step has already occurred. Repeated processing is a decision to review, rather than an automatic extra improvement.

Join photography to reconditioning

Photograph the vehicle when its visible condition is ready to represent. If a wheel is repaired or a seat cleaned afterwards, update the affected images. A tidy background around an outdated condition photograph is still an outdated representation.

Keep clear close-ups of remaining wear. The gallery should distinguish presentation from inspection without forcing a buyer to infer the car’s condition from a distant hero image.

Approve files before distribution

Compare processed exteriors with their originals, paying attention to glass, wheels, mirrors and body edges. Include the interiors and equipment views your team captures separately. Then approve the selected set for the normal inventory upload or distribution route.

Do not infer a specific photo cap, file format requirement or feed destination from this guide. Check those details in the current products and accounts that actually publish your inventory.

Read back the shopper experience

Motuva Studio supplies downloadable exterior presentation images. This file workflow does not imply a direct CDK integration or a change to your inventory system.

After the usual update, inspect the dealer website and a destination listing. Confirm the current unit, image order and condition. Keep the approved source set beside the originals so a later mismatch can be traced to capture, preparation or distribution.

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