GForces built NetDirector, one of the most widely used website and digital retailing platforms in UK automotive — dealer websites, stock presentation and online sales journeys for franchised dealers and groups. GForces merged with Autofutura in 2021 to form Automotive Transformation Group, which is now part of Keyloop, and NetDirector continues as the digital retailing suite under that umbrella.
If your dealership's website runs on NetDirector, this article explains where AI car photography fits alongside it. The one-line answer: Motuva is not a website platform and does not compete with NetDirector on anything. Your website, your retailing journeys, your stock data — all stay exactly where they are. Motuva does the job that happens before the website gets involved: it turns forecourt photos into consistent studio-quality images, which then go into your stock the same way your photos do today.
The division of labour
NetDirector runs your digital retail. The website, the vehicle pages, the search, the online sales journey. It presents your stock to buyers and turns interest into enquiries and transactions.
Motuva produces the images that stock presentation depends on. You photograph the car with a phone wherever it is parked; Motuva processes the photos into studio-quality images — a consistent environment across your whole stock, plates handled on every image, group branding embedded if you want it. The output is full-resolution JPEG or PNG files.
Motuva has no access to your platform, your stock data or your website. It produces image files; you put them wherever your photos already go.
The workflow
- Photograph the vehicle on arrival, with a phone, using your normal shot list.
- Process the set in Motuva — upload through the web app, select the studio setting, download the finished images.
- Upload the images to your stock through whatever route your photos take today — your stock management process feeds the website, and the website displays them. Nothing in your NetDirector setup changes.
There is no integration required to start. For groups processing real volume, Motuva's Ultra plan includes API access, which lets the processing step run automatically inside your intake workflow rather than by hand — each site working against the same plan. The manual process works on every plan from day one.
Why this matters on a retail-grade website
A NetDirector site exists to make stock convert online, and imagery carries most of that load. A buyer on a vehicle page is making condition judgments from photographs — and the evidence consistently points the same way: better, more complete photo sets generate more engagement and more leads. The numbers are collected in do better photos sell cars faster?.
Consistency is the other half. A franchised site or group operation presenting forty cars photographed in forty different spots looks like forty different operations. When every vehicle page shares the same clean environment, the stock reads as one professionally run business — the case for that is laid out in why consistent photo backgrounds win buyers. For groups, the same studio configuration applied across every site means brand consistency at portfolio level, which is hard to achieve with physical photography at multiple locations.
Beyond the website
Most dealers running a NetDirector site also list on the marketplaces, and the same processed images serve both. One note: marketplaces restrict text and overlays on listing images, so keep marketplace-bound uploads clean — overlays and burned-in branding are for your own website and social channels. The marketplace-side detail is in where AI photo editing fits in an Auto Trader workflow.
The honesty rule
The car in the output is the car you photographed — its own pixels, composited into a studio rendered around them, with no capability in the system to alter the vehicle. Check each output against the original before it goes onto a vehicle page regardless, the same way you would proof any customer-facing material: a difficult shot can leave a rough edge where the car was separated from its surroundings. The environment is presentation; the car the buyer reserves online must be the car in the photos.
What it costs
Flat monthly pricing, no credit system. Free is 20 images a month at full output quality, no watermark, from the studio library. Pro: 150 images and adds build-your-own studios — which is where group branding lives. Ultra: unlimited images plus the API. Most dealers process three to eight images per vehicle. For multi-site groups above roughly 500 vehicles a month there is bespoke Enterprise pricing. Details are on the pricing page.
Test it against your current vehicle pages
The judgment is visual, so make it with your own stock: take the photos behind one of your current vehicle pages, process them on the free plan, and compare. Twenty free images covers a handful of cars — enough to see whether the output belongs on your website.
Related reading
AutoTrader Canada research shows listings with 11+ photos get 205% more page views and 185% more leads. What the data means for your forecourt.
Inconsistent car listing photos undermine your dealership's credibility. Here is how to get consistent backgrounds across your whole stock — without more effort.
Where AI photo editing fits in your Auto Trader workflow: process forecourt photos in Motuva, then upload them to your adverts as you do today.