Question 1

What does Motuva actually do to the car photo?

Accepted Answer

Motuva is computer vision, not image generation. You supply a photo of the car; Motuva finds the car's outline, lifts it out of your photo, and composites it into a studio environment rendered around it — room, backdrop, lighting, reflections, shadows — in the studio you've set up. The car in the output is the car in your photo: the same pixels your camera captured. Nothing about the vehicle is invented, because nothing about the vehicle is generated.

Question 2

Does Motuva alter the car itself?

Accepted Answer

No. The car's own pixels are taken from your photo and composited unchanged, so Motuva has no capability to alter the vehicle's colour, specification, trim or condition — that is a property of how the system is built, not a promise about how it behaves. What Motuva builds is the environment around the car: studio, background, lighting, floor reflections. Two things are deliberate changes you control: the number plate is replaced, and the contact shadow beneath the car is produced by a model that reads only the car's silhouette and never its colour. Run the same photo twice and you get the same picture. What can still vary is how cleanly a difficult shot separates — a car half in shadow or shot through rain may leave an edge worth a second look. Download, review, and re-process any image you're not satisfied with. Each processed image counts as one from your allowance.

Question 3

How good is the output? Can I use it on listings now?

Accepted Answer

The quality is high and used on live stock listings — photorealistic, not obviously AI in a way that reads poorly. For most vehicles and studio setups the output is ready as downloaded. Edge cases (very dark/matte vehicles, heavy aftermarket mods, poor original light/angles) can be worth re-processing. The free tier (20 images/month) is the fastest way to judge it on your own stock.

Question 4

Does the AI make the car look different from how it actually is?

Accepted Answer

The studio environment changes — that's the product. The car's paint colour, body shape, and visible spec are carried through as faithfully as the AI can interpret them. Prominent badges and distinctive trim are preserved where possible; occasionally they aren't. The honest answer: very high standard, not 100% perfect. We don't claim otherwise.

Question 5

Is it legal to use AI-generated car photos in listings?

Accepted Answer

Motuva is AI imagery of a real vehicle you own or are authorised to advertise — the car exists, you took the photo, the output shows that car in a studio environment (analogous to studio photography). The vehicle is real and accurately represented. For compliance questions specific to your market or listing platform, check with them directly — we can't provide legal advice.

Question 6

What's in Free?

Accepted Answer

20 images/month, full quality (same as paid), no watermark, no card. Email + password, full web app. Building and saving your own studio is a Pro feature; Free uses our standard studio. Resets monthly. Not time-limited, doesn't expire.

Question 7

Do I need a card to sign up?

Accepted Answer

No — until you upgrade.

Question 8

What counts as one image?

Accepted Answer

One processed output = one image. Download twice = counts once. Re-processing = one per run.

Question 9

Does my allowance roll over?

Accepted Answer

No — it resets on your billing date; unused images don't carry over (all plans).

Question 10

Pro vs Ultra?

Accepted Answer

Pro 150/month {proPrice}; Ultra unlimited {ultraPrice}. Both full quality, no watermark, every product as it launches — Ultra adds unlimited volume and API access on top. Daily full-stock → Ultra; selective/smaller → Pro; Free (20) to evaluate first.

Question 11

Is Ultra really unlimited?

Accepted Answer

Yes — no published monthly limit.

Question 12

Does the plan cover every product?

Accepted Answer

Yes — one subscription, all live products. Studio now; Scene + Cleanse included automatically when they launch, one shared allowance pool.

Question 13

What about Enterprise?

Accepted Answer

For more than 500 vehicles/month; bespoke pricing, dedicated onboarding, custom API, annual billing. Email hello@motuva.com.

Question 14

When am I charged?

Accepted Answer

Monthly, on your signup date.

Question 15

How do I cancel?

Accepted Answer

From account settings — no notice period, no fee; your plan runs to the end of the paid period, then doesn't renew.

Question 16

Is there an annual plan?

Accepted Answer

No — monthly only at launch, no minimum commitment.

Question 17

Is there a credit system?

Accepted Answer

No — no packs, no expiry, no top-ups. A monthly allowance (or unlimited on Ultra) that resets.

Question 18

Can I upgrade or downgrade mid-month?

Accepted Answer

Yes — changes take effect from your next billing date.

Question 19

What happens to the plate?

Accepted Answer

Plate handling is built into every plan — removed/replaced on every processed image with a clean neutral treatment or your branding. No manual blur, no separate tool.

Question 20

Is it GDPR-compliant?

Accepted Answer

The plate is removed from the published image (the standard approach for keeping personal data out of public listings). Not legal advice — check specifics with your adviser; the plate is not present in the output.

Question 21

What devices and platforms are supported?

Accepted Answer

Web (any modern browser, no install), mobile (iOS + Android), API — one account + allowance across all three.

Question 22

Is mobile a separate subscription?

Accepted Answer

No — one plan covers web, mobile and API.

Question 23

Can I process multiple vehicles at once?

Accepted Answer

Yes — bulk processing on every plan, settings applied consistently.

Question 24

What file formats are supported?

Accepted Answer

Upload JPEG/PNG; output JPEG (virtually all DMS/platforms accept it).

Question 25

Which markets do you serve?

Accepted Answer

Global. Pricing is shown in GBP, USD or EUR by location, set at anchor prices per market (not live FX conversions). Prices are shown before tax: UK VAT at 20% is added at checkout and on every renewal for GBP subscriptions, and no tax is added to EUR or USD subscriptions.

Question 26

What languages are supported?

Accepted Answer

Launches in English; multi-language is on the roadmap.

Domande frequenti.

Riguardo l'AI e l'output

Piano gratuito e piani

Fatturazione e cancellazione

Targhe

Utilizzo di Motuva

Mercati e valute

Inizia gratis oggi.

Domande frequenti.

Riguardo l'AI e l'output

Cosa fa realmente Motuva alla foto dell'auto?

Motuva altera l'auto stessa?

Quanto è buona la qualità dell'output? Posso usarla sugli annunci ora?

L'AI fa sembrare l'auto diversa da come è realmente?

È legale utilizzare foto di auto generate dall'AI negli annunci?

Piano gratuito e piani

Cosa c'è in Free?

Ho bisogno di una carta per registrarmi?

Cosa conta come un'immagine?

La mia assegnazione si accumula?

Pro o Ultra?

Ultra è davvero illimitato?

Il piano copre ogni prodotto?

E per l'Enterprise?

Fatturazione e cancellazione

Quando mi viene addebitato?

Come faccio a cancellare?

C'è un piano annuale?

C'è un sistema di credito?

Posso eseguire l'upgrade o il downgrade a metà mese?

Targhe

Cosa succede alla targa?

È conforme al GDPR?

Utilizzo di Motuva

Quali dispositivi e piattaforme sono supportati?

Il mobile è un abbonamento separato?

Posso elaborare più veicoli contemporaneamente?

Quali formati di file sono supportati?

Mercati e valute

Quali mercati servite?

Quali lingue sono supportate?

Inizia gratis oggi.