Question 1

What does Motuva actually do to the car photo?

Accepted Answer

Motuva is computer vision, not image generation. You supply a photo of the car; Motuva finds the car's outline, lifts it out of your photo, and composites it into a studio environment rendered around it — room, backdrop, lighting, reflections, shadows — in the studio you've set up. The car in the output is the car in your photo: the same pixels your camera captured. Nothing about the vehicle is invented, because nothing about the vehicle is generated.

Question 2

Does Motuva alter the car itself?

Accepted Answer

No. The car's own pixels are taken from your photo and composited unchanged, so Motuva has no capability to alter the vehicle's colour, specification, trim or condition — that is a property of how the system is built, not a promise about how it behaves. What Motuva builds is the environment around the car: studio, background, lighting, floor reflections. Two things are deliberate changes you control: the number plate is replaced, and the contact shadow beneath the car is produced by a model that reads only the car's silhouette and never its colour. Run the same photo twice and you get the same picture. What can still vary is how cleanly a difficult shot separates — a car half in shadow or shot through rain may leave an edge worth a second look. Download and review each image. If one isn't right, change what goes in: a better source photo, or another studio or background. Each processed image counts as one from your allowance.

Question 3

How good is the output? Can I use it on listings now?

Accepted Answer

The quality is high and used on live stock listings — photorealistic, not obviously AI in a way that reads poorly. For most vehicles and studio setups the output is ready as downloaded. Edge cases (very dark/matte vehicles, heavy aftermarket mods, poor original light/angles) may need a better source photo or another studio. The free tier (20 images/month) is the fastest way to judge it on your own stock.

Question 4

Does the AI make the car look different from how it actually is?

Accepted Answer

The studio changes — that's the product. Studio doesn't redraw the car: its paint, body shape, badges and trim come straight from your photo. What can vary is how cleanly a difficult shot separates from its background — a car half in shadow or shot in rain can leave an edge worth a second look. Very high standard, not 100% perfect, and we don't claim otherwise.

Question 5

Is it legal to use AI-generated car photos in listings?

Accepted Answer

Motuva is AI imagery of a real vehicle you own or are authorised to advertise — the car exists, you took the photo, the output shows that car in a studio environment (analogous to studio photography). The vehicle is real and accurately represented. For compliance questions specific to your market or listing platform, check with them directly — we can't provide legal advice.

Question 6

What's in Free?

Accepted Answer

20 images a month, full quality (same as paid), no watermark, no card. Email and password sign-up. Use any studio in the ready-made library; building your own studio is on the paid plans. The allowance resets on the 1st of each month. Not time-limited, doesn't expire.

Question 7

Do I need a card to sign up?

Accepted Answer

No — until you upgrade.

Question 8

What counts as one image?

Accepted Answer

One finished photo = one image. Downloading it again is free. Trying again on an advert that didn't finish is free, and so is changing one photo's plate cover. A new advert made from the same photos uses one image per photo.

Question 9

Does my allowance roll over?

Accepted Answer

No. Unused images don't carry over on any plan. Paid plans reset on your billing date; Free resets on the 1st of each month at midnight UTC.

Question 10

Pro vs Ultra?

Accepted Answer

Pro 150/month {proPrice}; Ultra unlimited {ultraPrice}. Both full quality, no watermark, every product as it launches — Ultra adds unlimited volume and API access on top. Daily full-stock → Ultra; selective/smaller → Pro; Free (20) to evaluate first.

Question 11

Is Ultra really unlimited?

Accepted Answer

Yes — no published monthly limit.

Question 12

Does the plan cover every product?

Accepted Answer

Yes — one subscription, all live products. Studio now; Scene + Cleanse included automatically when they launch, one shared allowance pool.

Question 13

What about Enterprise?

Accepted Answer

For more than 500 vehicles/month; bespoke pricing, dedicated onboarding, custom API, annual billing. Email hello@motuva.com.

Question 14

When am I charged?

Accepted Answer

Monthly, on the date of your first payment. Signing up on Free costs nothing and sets no billing date.

Question 15

How do I cancel?

Accepted Answer

From account settings — no notice period, no fee; your plan runs to the end of the paid period, then doesn't renew.

Question 16

Is there an annual plan?

Accepted Answer

Pro and Ultra are monthly, with no minimum commitment. If you'd rather pay once a year, Motuva Signature is a twelve-month membership, paid upfront. See Pricing.

Question 17

Is there a credit system?

Accepted Answer

No — no packs, no expiry, no top-ups. A monthly allowance (or unlimited on Ultra) that resets.

Question 18

Can I upgrade or downgrade mid-month?

Accepted Answer

Yes. An upgrade applies straight away. A downgrade applies at the end of the period you've already paid for, and you keep your current plan until then.

Question 19

What happens to the plate?

Accepted Answer

Every plan can cover the plate with your logo on a white, yellow or black plate. Add a plate logo under Licence Plates and covers go on every new advert where a plate is found. A photo whose plate is hidden or at a steep angle is made without a cover, and you can set any photo to Visible to show the real plate. There's no blur option.

Question 20

Is it GDPR-compliant?

Accepted Answer

A plate cover hides the registration on every photo where Motuva finds the plate. It isn't guaranteed on every photo: a plate that's hidden, at a steep angle or out of frame gets no cover, and a photo you set to Visible shows the real plate. Check each photo before you publish. This isn't legal advice — ask your adviser about your own obligations.

Question 21

What devices and platforms are supported?

Accepted Answer

Web (any modern browser, no install), mobile (iOS + Android), API — one account + allowance across all three.

Question 22

Is mobile a separate subscription?

Accepted Answer

No — one plan covers web, mobile and API.

Question 23

Can I process multiple vehicles at once?

Accepted Answer

Yes. Each car is its own advert, with up to 30 photos. You can have up to 5 adverts processing at once and create up to 200 a day, on every plan.

Question 24

What file formats are supported?

Accepted Answer

Upload JPEG, PNG, WEBP or HEIC, up to 30 photos an advert. Download as JPG, or as PNG if you choose it under Account > Preferences.

Question 25

Which markets do you serve?

Accepted Answer

Global. Pricing is shown in GBP, USD or EUR by location, set at anchor prices per market (not live FX conversions). Prices are shown before tax: UK VAT at 20% is added at checkout and on every renewal for GBP subscriptions, and no tax is added to EUR or USD subscriptions.

Question 26

What languages are supported?

Accepted Answer

Fifteen: English (UK), English (US), German, French, Italian, Spanish, Dutch, Polish, Portuguese, Swedish, Danish, Norwegian Bokmål, Czech, Finnish and Arabic. The website and the Motuva app both come in all fifteen; in the app, choose yours under Account > Preferences.

Svar på vanliga frågor.

Om AI:n och resultatet

Gratiskonto och planer

Fakturering och uppsägning

Registreringsskyltar

Använda Motuva

Marknader och valutor

Börja gratis i dag.

Svar på vanliga frågor.

Om AI:n och resultatet

Vad gör Motuva egentligen med bilfotot?

Ändrar Motuva själva bilen?

Hur bra är resultatet? Kan jag använda det i annonser redan nu?

Får AI:n bilen att se annorlunda ut än den faktiskt gör?

Är det lagligt att använda AI-genererade bilbilder i annonser?

Gratiskonto och planer

Vad ingår i Free?

Behöver jag ett kort för att registrera mig?

Vad räknas som en bild?

Förs min kvot över till nästa månad?

Pro eller Ultra?

Är Ultra verkligen obegränsat?

Täcker planen alla produkter?

Vad gäller för Enterprise?

Fakturering och uppsägning

När debiteras jag?

Hur säger jag upp mitt abonnemang?

Finns det en årsplan?

Finns det ett kreditsystem?

Kan jag uppgradera eller nedgradera mitt i månaden?

Registreringsskyltar

Vad händer med registreringsskylten?

Följer det GDPR?

Använda Motuva

Vilka enheter och plattformar stöds?

Är mobilappen ett separat abonnemang?

Kan jag bearbeta flera bilar samtidigt?

Vilka filformat stöds?

Marknader och valutor

Vilka marknader finns Motuva på?

Vilka språk stöds?

Börja gratis i dag.