Compare · vs CitNOW
CitNOW is an established video and imaging platform for the automotive industry — personalised sales video, vehicle imaging, workshop and bodyshop tools, used by franchised dealerships and 44+ OEM programmes (per its site). Its pricing isn't publicly listed. Motuva is AI car photography from £49/month — self-serve, monthly, free tier, no card. This page states what each one publishes, and what it doesn't. You decide what fits.
Side-by-side
CitNOW does not publish pricing on its site (checked August 2026); no entry figure is quoted here, because the supplier publishes none. Motuva pricing as published.
The pricing model
CitNOW doesn't publish pricing. It's a multi-product platform — personalised video for sales and aftersales, vehicle imaging, inspection tools — sold through a sales process, with terms agreed in conversation. We re-checked its site in August 2026 and found no pricing page; we don't quote figures from software directories that the supplier itself does not publish.
Motuva is £49/mo Pro (150 images) or £99/mo Ultra (unlimited), both on the pricing page, monthly from signup, no minimum term, cancel from settings anytime.
CitNOW's imaging product and Motuva overlap on vehicle photography; the commercial structure — and the breadth of what you're buying — is different.
Free tier
Motuva: permanent free tier, 20 images/month, full quality, no watermark, email + password, no card / demo — upload your own car, see the result in seconds.
CitNOW: no published free tier or pricing; getting started runs through a demo request with their team (as of August 2026).
How it works
Self-serve: sign up, upload (phone / browser), choose your studio, download. No install, IT ticket, or onboarding call.
Web and mobile on every plan, API on Ultra — one account, one allowance. Single dealer or multi-site group, same workflow.
Motuva composites your own photo of the car onto a studio rendered around it — the car's pixels are yours, never regenerated. Most vehicles: clean, photorealistic, listing-ready. Run the same photo twice and the result is the same. Review output where a difficult shot may separate imperfectly. Each processed image counts as one from your allowance. A high standard, not claimed 100%.
The questions dealers weighing the two ask most.