Compare · vs Optifo
Optifo is a self-serve automated car-studio app from Denmark, used in 25 countries (per its site) — consistent dealer photos and videos from a phone, with published pricing including an unlimited plan at €129/month. It's one of the closest models to how Motuva works, so the comparison comes down to price and terms. This page puts the two side by side, factually.
Side-by-side
Optifo pricing as published on its site, ex VAT (checked August 2026); where a detail isn't published it reads "not publicly listed". Motuva pricing as published; prices exclude tax: UK VAT at 20% is added to GBP subscriptions, and no tax is added to EUR or USD subscriptions.
The pricing model
Optifo and Motuva work the same way at the front door: self-serve signup, a free way to try, and published pricing. That's rare in this category, and it makes the comparison clean.
Optifo publishes credit packs (€89 for 500 images, 1 credit = 1 image) and an unlimited plan at €129/month, ex VAT (checked August 2026). Motuva is £49/mo Pro (150 images) and £99/mo Ultra (unlimited), plus the permanent Free tier at £0.
Both deliver self-serve automated car imagery. Compare on the numbers and the terms that matter to you — allowance, unlimited price, and the platforms each runs on.
Free tier
Motuva: permanent free tier, 20 images/month, full quality, no watermark, email + password, no card — upload your own car, see the result in seconds.
Optifo: a free trial via its “Try for free” signup; no permanent free tier is listed (as of August 2026).
How it works
Sign up, upload, choose your settings, download. No install ticket or onboarding call on either tool — Optifo runs through its mobile app; Motuva runs web and mobile on every plan, with API on Ultra.
Motuva's unlimited Ultra is £99/month against Optifo's €129/month unlimited — both flat, both monthly. The free tier means you can put the same cars through Motuva and judge the output before spending anything.
Motuva composites your own photo of the car onto a studio rendered around it — the car's pixels are yours, never regenerated. Most vehicles: clean, photorealistic, listing-ready. Run the same photo twice and the result is the same. Review output where a difficult shot may separate imperfectly. Each processed image counts as one from your allowance. A high standard, not claimed 100%.
The questions dealers weighing the two ask most.