Honesty, legal & compliance

Generative AI car photos now sit inside a live transparency regime, and the disclosure duty lands on the dealer — not the software vendor. What applies, and what doesn't.

The copyright risks of AI-generated vehicle images, what UK and US law says about ownership, and why a tool built on your own photos is different.

A practical guide for UK dealers on what AI car photo tools do, what's legally and ethically fine, where the lines are, and how honest dealers use them.

Dealers ask whether AI car photos cross a legal or ethical line. Here's an honest answer — what AI changes, what it doesn't, and where the line is.

ASA rules car adverts must follow: what the CAP Code covers, where your own website and listings sit, and the image rules that matter for dealers.

Auto Trader photo rules, verified against their published terms: the text-on-images ban, the 100-image limit, the accuracy standard, and where AI edits sit.

Blur, cover, or leave it — what each approach to number plates in car listing photos actually looks like, and why the choice matters more than most dealers realise.

The honest answer on the car listing disclaimer: why 'photos for illustration' can't cure a misleading listing, what disclaimers are for, and what works.

Should you disclose AI photos in car listings? The honest answer: what UK law requires today, what the EU AI Act changes, and what we recommend anyway.

What the DMCC Act car dealers guide covers: the rules that replaced the CPRs, CMA fines up to 10% of turnover, and what it means for your listing photos.

EU AI Act marketing rules for dealers: Article 50 transparency obligations, who they bind, the deep fake question for car imagery, and the August 2026 date.

FTC dealer advertising rules in 2026: the Section 5 deception standard, the CARS Rule's fate, warning letters to 97 dealer groups, and what it means for photos.

GDPR car photos guidance beyond number plates: bystanders, houses, reflections and part-exchange interiors — what counts as personal data and how to fix it.

Manufacturer photos in used car listings: what press-site licences actually permit, the copyright and consumer-law risks, and the better answer for dealers.

An honest account of what AI car photo editing does: what the AI generates, what stays fixed, and where the risk under UK consumer law sits.

Visible plates in dealer listing photos raise privacy issues. What UK GDPR says, what best practice looks like, and how to handle plates automatically.