Honesty, legal & compliance

Since 2 August 2026 the EU AI Act's deep-fake disclosure duty can land on the dealer, not the software vendor. What applies to AI car photos in the EU and UK.

The copyright risks of AI-generated vehicle images, what UK and US law says about ownership, and why a tool built on your own photos is different.

What AI car photo tools do, what UK law and the ASA allow, where the line sits for dealers, and the checks honest dealers run before a photo goes live.

Dealers ask whether AI car photos cross a legal or ethical line. Here's an honest answer — what AI changes, what it doesn't, and where the line is.

ASA rules for car adverts: what the CAP Code covers, why your Auto Trader listings are in scope, admin fees in the price, and where photos sit.

Auto Trader photo rules, verified against their published terms: the text-on-images ban, the 100-image limit, the accuracy standard, and where AI edits sit.

Blur, cover or leave it: what each way of handling number plates in car listing photos looks like, and why the choice matters more than it seems.

The honest answer on the car listing disclaimer: why 'photos for illustration' can't cure a misleading listing, what disclaimers are for, and what works.

Should you disclose AI photos in car listings? The honest answer: what UK law requires today, what the EU AI Act changes, and what we recommend anyway.

What the DMCC Act 2024 means for UK car dealers: the rules that replaced the CPRs, CMA fines up to 10% of turnover, and what it means for your listing photos.

EU AI Act marketing rules for dealers: Article 50 transparency obligations, who they bind, the deep fake question for car imagery, and the August 2026 date.

FTC dealer advertising rules in 2026: the deception test, the end of the CARS Rule, 97 warning letters, September's FAQs, the latest cases, and listing photos.

GDPR car photos guidance beyond number plates: bystanders, houses, reflections and part-exchange interiors — what counts as personal data and how to fix it.

Manufacturer photos in used car listings: what press-site licences permit, Auto Trader's terms, the FTC's 2026 photo guidance, and the better answer.

An honest account of what AI car photo editing does: what the AI generates, what stays fixed, and where the risk under UK consumer law sits.

Are number plates personal data? What the ICO says, what Auto Trader's terms put on you, and whether to blur or cover the plate when selling a car.