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How Motuva Studio works

Studio takes your car photo and rebuilds it against a clean studio background. Here's what's happening under the hood.

Written by Andre, Team Motuva
Updated

Motuva Studio is the first product in the Motuva platform. You give it a photo of a car. It gives you a studio-quality listing image.

What the AI does

Studio uses generative AI to rebuild the scene around your car. It reads the car from your source photo — its shape, colour, trim and position — and places it into a studio environment you choose. The background, lighting and reflections are generated fresh. The car itself comes from your photo.

This is not a background-removal tool that cuts out the car and drops it on a template. The AI interprets the whole scene, including how light would fall on this car in this studio, and generates the image from that interpretation. That's what produces a result that looks like a real studio shoot rather than a composite.

The source photo

The quality of the result is connected to the quality of the source photo. A clear, well-lit photo of the whole car gives the AI more to work with. See Photo requirements for a good source image.

Studios

A "studio" in Motuva is a combination of background, lighting rig and room environment. The studio you pick determines whether the car appears in a white-infinity room, a textured dark studio, a branded backdrop, and so on.

  • Free plan: access to the full studio library (ready-made options).
  • Pro and Ultra: studio library plus the build-your-own studio tools, where you can compose your own rooms, backdrops and lighting.

One image, one from your allowance

Each image you generate — one car, one studio — counts as one from your monthly allowance. Generating again with the same photo and the same studio produces a fresh result, and counts as another image.

What Studio does not do

Studio does not retouch or correct damage to the car, change the car's colour, move the car to a different angle than your photo, or add cars, people or objects. See What Studio does NOT do.

Start free today.

Upload your first car photo, see a studio shot back in seconds. No card, no demo call, no commitment. If it works, Pro from £49/mo — unlimited at £99.